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How to use radicalism as a marketing strategy


But before we go any further, let's remember what an idea is. Ideation is the creative process of generating, developing and communicating ideas. Even though ideation is primarily about design thinking, it's not just about generating or gathering ideas, but about solving a specific problem or finding new ways to implement a solution.

Idea generation works best when teams are encouraged to contribute their ideas without being self-critical or overthinking. Often, people involved in idea generation may put pressure on themselves to only deliver great ideas and thus not contribute everything that comes to mind.


Published in 2001 in the Stanford Breakfast Briefing Series, a monthly business forum featuring prominent thought leaders; CEOs, professors, and authors sharing their expertise and research to address critical issues and increase organizational effectiveness. Professionals from Silicon Valley and around the world have attended for over 20 years.

When asked to give high-profile presentations to company executives, she passed the opportunity to those directly involved with the project. At first, the executives look sideways, but Jane assures them that the moderator will talk. In this way, their reports gain experience and recognition they might never have had had they worked for someone else.


All brainstorming is creative. In order to generate ideas and find solutions, groups and teams often need to find new ways of looking at things, but in the next section we examine techniques designed to approach the idea generation process from unique or particularly creative starting points.

Brainstorming is a creative process designed to promote free thinking, co-creation, and team cohesion. But without a framework or guiding rules, your idea generation session can fail. When brainstorming goes wrong, it can even frustrate your participants by going off topic or generating unhelpful ideas.

Radicalism can be a powerful tool for marketing

Aggressive marketers with specific audience.

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